Everything starts with an original music track that was obtained directly from the studio of from a CD that is not altered afterward in any way. This is the pure, original WAV of AIFF file, fresh from the source and ready for distribution.
Musicians, producers and engineers spent their time and effort, and used a million-dollar set of instruments and equipment to create their masterpiece, making sure it sounds as clear and as true as possible on any device out there.
This is the essence of lossless; a music file with zero compression and zero compromises. When you play such a file, the sound quality is only limited by your playback equipment. However, such files traditionally take a considerable amount of disc space and use a lot of bandwidth when transmitted over internet. With CD audio quality, a single minute of audio takes approximately 10 MB of data.
That's where audio file compression comes in to reduce file size, and here’s where the ‘magic’ happens to preserve the quality.
Lossless formats use sophisticated compression techniques to shrink file size without losing information in the process (hence the name, lossless), so the original quality record is restored fully during playback.
With our advanced lossless functionality, you enjoy the same audio as was initially provided, right at your ears! Nothing is reduced for the sake of bandwidth or HD storage. In fact, we pride ourselves for being able to offer you codecs like FLAC that restore original audio data to a ‘bit perfect’ status, fully recreating the exact original audio file by uncompressing.